wachovia securities
This work promoted the merger of A.G. Edwards with Wachovia Securities, which resulted in the country’s second largest brokerage firm. The TV and print was accompanied by everything from giant, non-traditional executions in airports to elevator clings in the headquarter offices to the customized NY Times crossword puzzle included here. The campaign blew away all expectations, particularly among the primary target of financial advisors with both firms, who ranked the advertising as the “most effective” work in the entire brokerage category.
