wachovia
The Uncommon Wisdom campaign extended across all lines of business for Wachovia, the country’s fourth largest bank--from wealth management to brokerage to investment banking. Its unique branding device allowed us to draw metaphorical comparisons between everyday objects like hula hoops and fitted sheets (accessible, interesting),
and financial services (inaccessible, uninteresting). The TV featured here helped keep the long-running campaign fresh, and even brought a sense of self-deprecation to what became a very recognizable, iconic construct.
On the lower left are 2 videos from a series we did for the bank’s expansion into California—as part of their sponsorship of LA Live, an entertainment complex adjacent to the Staples Center. Playing on 14-foot high screens outside the complex, the videos tie the Wachovia logo to various venues—in this case rock concerts and basketball. Making the bank hip is a tall order, but these pieces at least made them more accessible.
