tj maxx
Those who shop this store know the real power of the brand lies in the bragging rights that go with every deal found there—or what we dubbed “score euphoria”. We thought it would be interesting to see women waxing on about their purchases at the most inappropriate times and branded those humorous occasions as Maxx Moments. In addition to more than a dozen spots, we created Maxx Moments “greeting cards” as both direct mail and magazine inserts, where the self-absorption joke played especially well.
