la quinta
A low awareness brand in dire need of a makeover. One thing consumers told us caught our ear in particular: they perceived the rooms as a bit more spacious, a little brighter in color, and found that staying there left them feeling “up”. And so “Wake up on the bright side” was born: a big-legged, integrated campaign built around optimism, where even the worst news always has a positive spin. What more could you ask of a hotel room for under a hundred bucks?
LAUNCH
second wave tv
tv
billboard
online/newspaper
airport
