extended stay
An online viral effort intended to dial up awareness among the core male target for Extended Stay Hotels: construction crews, salesmen, etc. Their CEO wanted to be bold and provocative while highlighting the differentiating amenities of their rooms—full kitchen, workspace, flat-screen TV, and more. The initial video drives viewers to a landing page where they can then click on our hero licking each amenity as highlights pop up. Close to a half million hits on youtube in the first two weeks. The effort also sparked a rather lively debate on Adcritic.
