embarq
When Sprint spun off all their local telecom companies across the country, Embarq was formed—and we launched the new brand. The strategic platform was built on “where common sense meets innovation”, and the campaign was integrated across TV, radio, print, outdoor, online, direct mail, POP, local market events, and employee communications. Apparently the notion of common sense resonated with consumers, as brand awareness far surpassed original goals, reaching 87% in just a few months. The micro-site featured here, built to generate some viral fun around a specific promotion and the brand in general, boasted visits from 33 countries in the first month alone.
